The FTC has very specific rules about when you can — and can’t — make claims of packaging recyclability, as well as how you should phrase those claims. These rules are concisely detailed in the FTC Green Guides, which you can read here.2025 is fast approaching, and so are the sustainable packaging goals for major retailers like Walmart and Target. And while many CPG brands have already begun the gradual, SKU-by-SKU transition to recyclable, compostable, or responsibly sourced packaging, many haven’t.With some sustainable packaging development projects taking north of 12 months, now is the time to turn your brand’s sustainability goals into action if you haven’t already. While many projects can be completed much faster, the sooner you get started, the better.

The recyclable kraft film stand-up pouch, with or without window, is made of a kraft paper and a PE EVOH PE film that satisfies the water barrier (10 g/m2 24 h water vapour 38°-90% RH) and oxygen (3 cm3/m2 24 h oxygen 23°C – 0% RH) requirements.Made of more than 51% paper (of French and European origin, PEFC certified), the recyclable kraft film stand-up pouch can be recycled in the paper recycling system in France.

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