Flexible packaging Manufacturer for food, nutraceutical and health industries etc | Eco-friendly Packaging| Packaging solution expert

If you’re reading this blog, chances are you’re a part of a CPG brand that’s curious about adding a recyclable stand-up pouch or rollstock to your product offering. The rise in popularity of eco-friendly products and consumer concerns over packaging waste has led many brands, like yours, to consider shifting to more sustainable efforts.Here’s the good news: if you are currently using flexible packaging for your brand, or you are a manufacturer using roll stock, you’re already choosing an environmentally-friendly package. In fact, the production process of flexible packaging is one of the “greenest” around. 

There are numerous positive outcomes for brands that choose to embrace flexible packaging, but let’s take a moment to focus on the ways in which pouches benefit consumers. We live in an age where people crave convenience, and a lightweight, reclosable stand up pouch with an easy-open tear notch is going to be much easier to open, close, and take on the go than a hefty box, jug, or jar.Pouches offer value to the end user because they keep food fresh and increase a product’s shelf life, and they reduce slack fill, a.k.a. difference between the actual capacity of a container and the volume of its product. People want to get the most “bang for their buck,” and trust is built when brands listen to consumer feedback and adjust their products and packaging accordingly.Another key reason companies and consumers both embrace flexible retail packaging is its positive environmental impact. Much less fuel is required to transport a truckload of flexible pouches than heavy glass jars, for example, which cuts down on carbon emissions. Contrary to popular belief, pouches can also be recycled with other R-7 coded plastics. Unfortunately, not every consumer recycles, and it’s up to brands to properly communicate the importance of taking care of the environment to their customers.

Since stand-up pouches are lightweight products, their production will emit fewer harmful substances into the environment, and less manufacturing waste will be generated. Also, after you’ve thrown them away, they take up less space, and the carbon footprint during transportation is also reduced.

A stand up pouch made from kraft material that is laminated to other layers of film IS recyclable and landfill friendly. To be clear, kraft — once it is laminated — is NOT biodegradable, but it is recyclable. There are many good reasons why these pouches are not biodegradable, and they have to do with how well the product inside is protected.

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