Coffee packaging has evolved beyond mere functional necessity; it has become a canvas for creativity and a crucial element of brand identity in the competitive market.

A stand up pouch is a type of packaging that securely contains products within a sealed pouch-like space. Sometimes referred to as doy packs, stand up bags, or standing pouches, they're used for products in just about every industry. They’re a flexible solution made up of one or several layers of high-quality materials that keep the products within fresh and safe from the outside elements. Some doy packs can stand up, others lie flat or have spouts, and some have characteristics such as bottom gussets, folded bottoms, flat, square or box bottoms or side gussets.

The recyclable kraft film stand-up pouch, with or without window, is made of a kraft paper and a PE EVOH PE film that satisfies the water barrier (10 g/m2 24 h water vapour 38°-90% RH) and oxygen (3 cm3/m2 24 h oxygen 23°C – 0% RH) requirements.Made of more than 51% paper (of French and European origin, PEFC certified), the recyclable kraft film stand-up pouch can be recycled in the paper recycling system in France.

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