If you’re reading this blog, chances are you’re a part of a CPG brand that’s curious about adding a recyclable stand-up pouch or rollstock to your product offering. The rise in popularity of eco-friendly products and consumer concerns over packaging waste has led many brands, like yours, to consider shifting to more sustainable efforts.Here’s the good news: if you are currently using flexible packaging for your brand, or you are a manufacturer using roll stock, you’re already choosing an environmentally-friendly package. In fact, the production process of flexible packaging is one of the “greenest” around. 

While stand up pouches often use up to 12% less material when compared to traditional packaging, we shouldn’t turn a blind eye to a pressing issue of recyclability. Have you ever wondered what happens to all those stand-up pouches after you’ve consumed and emptied them? With their mix of materials, recycling them isn’t as straightforward as tossing them in the bin. So, how crucial is recyclability for proper waste disposal and minimizing environmental impact?

The FTC has very specific rules about when you can — and can’t — make claims of packaging recyclability, as well as how you should phrase those claims. These rules are concisely detailed in the FTC Green Guides, which you can read here.2025 is fast approaching, and so are the sustainable packaging goals for major retailers like Walmart and Target. And while many CPG brands have already begun the gradual, SKU-by-SKU transition to recyclable, compostable, or responsibly sourced packaging, many haven’t.With some sustainable packaging development projects taking north of 12 months, now is the time to turn your brand’s sustainability goals into action if you haven’t already. While many projects can be completed much faster, the sooner you get started, the better.

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