Coffee packaging has evolved beyond mere functional necessity; it has become a canvas for creativity and a crucial element of brand identity in the competitive market.

If you’re reading this blog, chances are you’re a part of a CPG brand that’s curious about adding a recyclable stand-up pouch or rollstock to your product offering. The rise in popularity of eco-friendly products and consumer concerns over packaging waste has led many brands, like yours, to consider shifting to more sustainable efforts.Here’s the good news: if you are currently using flexible packaging for your brand, or you are a manufacturer using roll stock, you’re already choosing an environmentally-friendly package. In fact, the production process of flexible packaging is one of the “greenest” around. 

While stand up pouches often use up to 12% less material when compared to traditional packaging, we shouldn’t turn a blind eye to a pressing issue of recyclability. Have you ever wondered what happens to all those stand-up pouches after you’ve consumed and emptied them? With their mix of materials, recycling them isn’t as straightforward as tossing them in the bin. So, how crucial is recyclability for proper waste disposal and minimizing environmental impact?

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