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There are numerous positive outcomes for brands that choose to embrace flexible packaging, but let’s take a moment to focus on the ways in which pouches benefit consumers. We live in an age where people crave convenience, and a lightweight, reclosable stand up pouch with an easy-open tear notch is going to be much easier to open, close, and take on the go than a hefty box, jug, or jar.Pouches offer value to the end user because they keep food fresh and increase a product’s shelf life, and they reduce slack fill, a.k.a. difference between the actual capacity of a container and the volume of its product. People want to get the most “bang for their buck,” and trust is built when brands listen to consumer feedback and adjust their products and packaging accordingly.Another key reason companies and consumers both embrace flexible retail packaging is its positive environmental impact. Much less fuel is required to transport a truckload of flexible pouches than heavy glass jars, for example, which cuts down on carbon emissions. Contrary to popular belief, pouches can also be recycled with other R-7 coded plastics. Unfortunately, not every consumer recycles, and it’s up to brands to properly communicate the importance of taking care of the environment to their customers.